Case Studies

Treasury Cube

Fintech · Enterprise UX
Simplifying complex financial tools for scale

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Spartan Media Productions

Brand → Platform · Startup
Building a media brand from zero to system

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Hally

Healthcare · Accessibility · Voice UX
Designing post-visit care beyond the hospital

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Hi, I’m Marti

I’m a UX, product, and brand designer with over a decade of experience designing thoughtful, scalable systems for digital products and organizations.

I work across research, UX strategy, and visual identity, helping teams clarify their message, structure their products, and design experiences that feel intentional and easy to use. My background allows me to bridge brand and product, ensuring consistency from first impression to daily use.

My Approach

Collaborative

I work as an extension of the team, partnering closely with stakeholders, designers, and developers to align user needs, business goals, and technical constraints from the start.

Iterative

I move quickly and iterate intentionally, using feedback and real-world constraints to refine solutions without losing momentum or clarity.

User-Centered & Business-Aware

I design with a deep understanding of user behavior while balancing business requirements, ensuring solutions are both usable and viable.

Fast & Focused

I’m comfortable working under tight timelines, prioritizing what matters most to deliver high-quality, thoughtful outcomes efficiently.

  • User Research & Insights

    Interviews, observation, synthesis

  • 10+ Years of Design Experience

    Across web, mobile, and print

  • Cross-Functional UX Partner

    Business, users, qa, and devs aligned

  • Rapid Interactive Prototyping

    Lo-fi to hi-fi, feedback-driven

What Clients are Saying

“Martina defined our UX process from the ground up, led user research, and consistently delivered high-quality outcomes across complex initiatives. She brought clarity, empathy, and momentum to every project.”

-Manager,

Shirine Masood Central States Funds

“Martina translated user needs, QA feedback, and business requirements into intuitive, user-friendly interfaces. Her quick iterations and collaborative approach made design handoffs seamless and improved the end-user experience.

— Software Engineer
Prajna Janardhana, Central States Funds